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When a pipe bursts at 2 AM, homeowners search "plumber near me" -- not your company name. We build websites with targeted service area pages that capture high-intent local searches and turn them into booked jobs. City-by-city landing pages, near-me optimization, and Google Local Services Ads management.
Service Area Pages
Dedicated landing pages for every city and zip code you serve. Each page targets unique local keywords, includes area-specific content, and funnels visitors to a quote request or phone call.
"Near Me" Optimization
Technical and content strategies that help your business appear in "near me" and "in [city]" searches. Local schema markup, geo-targeted content, and Google Business Profile signals.
Google Local Services Ads
Setup and management of Google Local Services Ads -- the pay-per-lead ads that appear above organic results with the Google Guaranteed badge.
Review Strategy Per Area
Location-specific review generation campaigns that build social proof in every market you serve. Google prioritizes businesses with reviews that mention specific cities and services.
Route-Based Lead Gen
Strategic targeting of cities along your common service routes. Maximize drive-time efficiency by concentrating your web presence where your trucks already go.
City & Zip Landing Pages
Scalable page templates that generate unique, SEO-optimized landing pages for every city and zip code in your service radius. No duplicate content penalties.
Plumbing
Emergency service pages, drain cleaning, water heater, and repiping landing pages that capture homeowners in urgent need.
HVAC
Seasonal campaign pages, AC repair, furnace installation, and maintenance plan promotions optimized for weather-driven search spikes.
Roofing
Storm damage pages, material comparison content, and free inspection offers that generate high-value leads.
Landscaping
Before-and-after galleries, seasonal service pages, and design consultation booking.
Cleaning
Residential and commercial cleaning service pages with instant quote calculators and recurring service signups.
Pest Control
Pest-specific landing pages, seasonal treatment campaigns, and emergency service forms.
Electrical
Licensed electrician service pages, panel upgrade content, and emergency electrical repair pages.
Moving
City-to-city move pages, packing service details, and instant quote forms.
CHALLENGE
This HVAC company served a 30-mile radius across Los Angeles but had a single-page website that mentioned no specific cities. They were invisible in local search results outside their immediate neighborhood and were spending heavily on pay-per-click ads with diminishing returns.
SOLUTION
We built 25 service area landing pages targeting specific cities and zip codes across their service radius. Each page combined the city name with core services and included local content, reviews, and schema markup. We also set up Google Local Services Ads for their primary service areas.
RESULTS
- Doubled service calls within 60 days of launch
- Organic traffic increased 280% across all service area pages
- Google Local Services Ads generating leads at $18 per lead
- PPC ad spend reduced by 40% while maintaining lead volume
It depends on your service radius and the density of the market. Most service area businesses benefit from 10-30 city-specific landing pages. We analyze your service area, search volume, and competition to recommend the right number.
Not when done correctly. Each page targets a unique city plus service combination with genuinely unique content, local references, and area-specific details. Google rewards this approach because each page serves a distinct search intent.
Yes. We handle the full setup including business verification, license uploads, background check coordination, budget configuration, and ongoing lead quality management.
Most service area business websites launch in 4-6 weeks including all service area landing pages. We can prioritize your highest-value cities for a phased launch if speed matters.
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Service area pages that rank, convert, and fill your schedule. See what we can build for your business.
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